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National News

Athletics Australia joins forces with BLK

Tuesday, 13 February 2018 | Athletics Australia

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Athletics Australia is proud to announce a new partnership with BLK Sport. The global performance apparel brand will supply Australian athletics teams with high performance apparel for the next three years.

BLK aims to create a new standard of excellence, something the brand will explore with Athletics Australia through innovative performance design created specifically for its teams as they compete on the international stage from junior through to open ranks.

“This deal is significant for BLK as it meets two of the brand's key criteria of equal investment into male and female sports and aligning with sports that build the BLK brand globally,” said Tyron Brant, CEO of BLK International.

Athletics Australia CEO, Darren Gocher said the nation's athletes will be the beneficiaries of BLK’s expertise in working with some of the highest profile teams in world sport.

“I see this as a great opportunity for Australian athletics,” Gocher said. “Our athletes perform under an international spotlight and we’re excited to be able to utilise their expertise in performance wear.”

The upcoming 2018 IAAF World Indoor Championships in Birmingham will be the first time that the Australian team will wear BLK.


 
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